[Ehab Allam]
We have dropped the AFC as it is something which has become redundant. If anything, we have looked to strengthen our club brand and identity and we have gone back to stripes on the kit for the Tigers this year.
The identity of the club is the Tigers, the stripes, and the colour scheme of amber and black, which remains. We just feel that, now being on the international stage, we need to strengthen the brand identity. AFC is redundant, it is not used by the club, the fans never mention AFC, nor do the media.
We have dropped something that is redundant, that is of no value, and is of no use. People have the right to call the club what they like, it's their club, we are not going to fans and saying they all have to refer to us in the same way. They call it what they like, we will do the same, but it is for commercial reasons that we are choosing this branding. When it comes to business, there is a certain strategy.
[Assem Allam]
Hull City is irrelevant. My dislike to the word City is because it is common. City is also a**ociated with Leicester, Bristol, Manchester and many other clubs. There are so many teams with the same identity, it is irrelevant. I don't like being like everyone else. I want the club to be special.
In the commercial world, the shorter name, the better. The more it can spread quickly. I have always used short names in business. It gives you power in the science in marketing. The shorter, the more powerful the message. In Tigers, we have a really strong brand. It is about identity. City is a lousy identity. Hull City Association Football Club is so long.